Marketing
Are
you hoping you would
open this page and find the magic bullet to produce tons of new patients
forever???
There are hot marketing
ideas and approaches, that work, in some markets, some of the time, or for a
limited time.
Determining when to “get
in”, “get out”, “move on”, and add a new approach is key to success with
marketing.
What are you going to do
when your hot approach wears off, or the competition takes part of your market, or
when “the cream” is skimmed off and the practice slows down? What is your “back
up plan”?
Between handling a
marketing budget of over 27k per month, for many years, for a single office, and
working with numerous clients’ budgets, I can tell you it is the COMPREHENSIVE
MARKETING PLAN, not the ad, that is critical.
A marketing plan has six
parts. External marketing and Internal marketing are broken into three parts
each.
The most successful
plans are those where the staff (doctor/P.T. you can usually get the brunt of growing
your practice off your plate if you let us work directly with training your
staff) is implementing and overseeing a project in each area.
The ones that work well
are automated as much as possible and become a “semi- permanent” part of the
ongoing clinic procedures, those that do not work well are “tweaked” and if they
still do not work, are discarded and replaced with a new approach.
Multiple approaches and
“streams” of new patients are what help create consistency and growth.
This also guards against
the devastation we see, time and time again, when a practice has a really hot
marketing approach, that brings them the majority of their new patients, totally
collapse due to a market, reimbursement, research, legal, or regulatory change.
(Just recently, look at the law suits relative to disc decompression false
advertising [decompression is OK, but not false claims] that shut down folks
marketing, the loss of work comp in Texas and California that devastated myopic
practices, the over saturation of infomercials in many markets making the “late
comers” big financial losers, the “pooled dollar” campaigns that are producing
little or no response…and on and on…)
What is your answer?
Let us help construct a
customized plan.
At our “members only”
section we have descriptions of dozens of low cost/no cost methods of producing
new patients- in all six categories.
As a PSI member you
will also have access to a unique way of finding out what other members are
doing that is working- this in itself is worth the price of membership…not to
mention we are always developing new cutting edge ways to grow your practice.
Sitting alone in your
own practice, like the LONE RANGER, only puts you in an environment where you do
not know what you do not know.
Find out today! Join
Power Strategies Inc. !! Here is a small sampling of the contents at our
‘members only section”.
INTERNAL
(LOW COST)
The secret to Internal
Referrals- it is not enough to ask for them!
The missing link to change
a Re-Activation project from a non-productive chore to a highly profitable
activity.
Finding the hidden gold
that exists in nearly every practice.
A Massage Program that goes
beyond the ordinary- have people requesting cash services.
How to turn your clinical
knowledge into referrals.
Little known secrets to
“offsite” practice growth.
What companies really want
that any doctor can supply- it is not always tough to “get into” companies.
Using insurance limitations
to build your practice!
How to max the “company
store”.
The secret to welcoming a
new patient to the practice that has their co-workers asking, “who is your
chiropractor’?
The way to put as many as
50% of people attending talks on the appointment book.
How to promote the correct
holiday.
Birthday cards that
actually get you patients!
…and much more!!!!
EXTERNAL (LOW COST)
Patient Appreciation days
with a twist.
What works in the Yellow
pages?
Signage- wasted money or
missed opportunities?
Teaming with other
professionals for a low cost promotion that can reach 1000’s!
Why pay thousands of
dollars and waste your time mailing letters to M.D’s- the MD referral approach
that has the best odds to work, with no appreciable cost.
Sports? Why not treat the
whole team!!
The newspaper—sucks up your
money with no return? A better way.
Turn spinal screening from
a low return, high effort, drag into a fun, highly productive flow of new
patients that START INTO CARE!
Gift Certificates- the
right way.
The top 20 Referral List-
making your efforts pay off.
Plus tons
more………..!!!!!!!!!!!!
EXTERNAL (HIGHer COST)
Capture the lucrative knee
care market- with no special training or expensive equipment- the hottest
reactivation and new patient program on the horizon!!!!
Own the market for
computerized stress and anxiety control.
Be your town’s Post
Surgical answer.
Corner the severe scoliosis
market.
The real story on disc
decompression.
Making your Business Card
work for you.
The Marketing C.A.- Job
Description .
The “Beyond Wellness” (TM)
craze.
….and as much more as you
can handle!
OFFICE ORGANIZATION
The Schedule- is the tail
wagging the dog?
Insurance Claims- error
free filing.
….we won’t go into all
these here!!!!!
RETENTION PROGRAMS
Fourteen programs to help
your patients stay in care long enough to get the outcome everyone wants.
PERSONNEL/STAFF ISSUES
Team building, and
personnel issues are the number one problem in most offices- you won’t believe
our success in these areas! It is a forte.
Legal
UPDATES TO KEEP YOU ABREAST
OF CRITICAL ISSUES.
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